What Tik-Tok’s “Stay At Home Girlfriend” Trend Really Says About Hustle Culture

Clare Black
2 min readOct 19, 2022
Photo by Karolina Grabowska: https://www.pexels.com/photo/crop-woman-dusting-lamp-during-housework-4239031/

You may have spotted a trend coming through TikTok of the ‘stay-at-home’ girlfriend. These girls take you through a day in their life at home whilst their partners are out at work.

Some people would call this a step back for feminism — but I sense this is coming more from an anti-hustle movement than an anti-feminism movement.

Lots of people in the last few years have noticed that the way we live and work simply isn’t working. There is a rise in burnout, quiet quitting and general disengagement. For years memes surrounding the idea that we are supposed to achieve a perfect balance of everything in life is impossible.

When Covid hit, and priorities shifted we noticed more than ever that work took up too much time and for most people is completely unfulfilling.

I’m not saying that every female should quit their job and rely on their partner financially (although some days I would love to do that) but we need to look at the larger movement at play here.

Before women worked they took care of housekeeping, childcare, cooking and general domestic…

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Clare Black
Clare Black

Written by Clare Black

Exploring how we can live different and better lives in the present and the future. Want me to write for you? clareblack.com

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